When Matt Booth left Davidoff (distributor of his cigars for about eight years) in January of last year, he relayed his brand: Room101. The choice was motivated by Matt’s intention to take a sabbatical to detach himself from the cigar industry and to give time and energy to the jewelery business (under the same name), without knowing what fate awaited Room101 in the world of hand-rolled tobacco. The Hit and Run line marked his return in August 2017 followed, in October of the same year, by the presentation, at the IPCPR Convention, of a new project between Matt, Robert Caldwell and Abdel J. Fernández, called The Truth. This name was short-lived due to a trademark problem and the cigar (a Nicaraguan puro sold in five box-pressed sizes) was simply renamed The T. In both cases the two products were not designed to fit into the Room101 portfolio.
The launch of the new Farce line is expected this spring, Booth said that shipments should start by the end of the current month. Room101 Farce’s blend includes an Ecuadorian wrapper, binder and filler tobaccos are from Pennsylvania, Dominican Republic and Nicaragua with the addition of a leaf from an undeclared origin. The available formats will be:
- 42 x 165mm
- 52 x 127 mm
- 54 x 159 mm
- 60 x 165mm
According to Booth, Farce is the beginning of a new series of cigars for his brand: “Farce is the first installment of a series of multi-blend sub-brands for Room101 Cigars. I invested a great deal in these products and with the intention to make the brand evolve: this is not a one-shot release, but rather the beginning of a new era for Room101 in the cigar world.” Production was entrusted to the same factory used for the production of the Hit and Run, namely Tabacalera WIlliam Ventura.
Matt Booth added: “Future lines are be produced with A. J. Fernández in Nicaragua.” Distribution will be handled by Down and Back, LLC, the distribution company founded by Robert Caldwell of Caldwell Cigar Co.