Alec Bradley Cigar Co. announced Project 40, an experimental series specifically created to understand the positive effect of cigars on mind and body.

Alan Rubin declares: “Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body. Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40.”

Project 40 is composed of a Nicaraguan Colorado wrapper, Brazilian Habano binder and Nicaraguan fillers. The cigars will be available in 4 different sizes:

  • 05.50: 50 x 127 mm,$ 5,25 per single cigar
  • 06.52: 52 x 152 mm, $ 5,50 per single cigar
  • 06.60: 60 x 152 mm, $ 5,99 per single cigar
  • 07.52: 52 x 148 mm, $ 5,99 per single cigar

The “Project 40” are produced at the J Fuego Cigar Co De Nicaragua factory, in Esteli, and are sold in 20 count boxes. They will be available starting from May on.

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